Prerequisites
The WhatsApp number profile picture and display name are visible to end users. For a better user experience, it is recommended to set an appropriate profile picture and display name.
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Profile picture: generally use the company’s logo.
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Display name: generally use the company’s brand name.
Step 1: Log in to the BM Console
Go to https://business.facebook.com/ and log in to the BM console, then enter the Number Management interface.
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Navigate to Accounts → WhatsApp Accounts → Settings → WhatsApp Manager.
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In the number management interface, click on the corresponding phone number.
Step 2: Set the Number Profile Picture
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Click the corresponding number → Profile → Profile Picture.
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Click Choose File, upload the desired profile picture, and then click Save at the bottom.
Step 3: Edit the Number Display Name
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In the phone number interface, click the corresponding number.
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In the Profile page, click Edit next to Display Name to make changes.
Notes
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Meta will review the display name. The updated name must be supported by corresponding content on your company’s website. The website must also clearly show the company’s legal entity name to prove the display name is associated.
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After the display name change is approved by Meta, it must be processed by NX technical staff before it takes effect.
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For blue-badge numbers, the display name cannot be directly modified. If modification is needed, NX must submit a support ticket to Meta, and the change will only take effect after approval.