What is Messenger
Facebook Messenger is a simple channel that allows businesses to communicate with customers from anywhere. Linked to your Facebook Business Page and supporting multiple message types, Messenger provides a rich and personalized customer experience across devices. Messenger is a customer-initiated, two-way communication tool for providing support and responding to inquiries. It can also be used in various ways to increase user engagement. (Reference: Messenger Discovery & Engagement)
Messenger Pages
Page Types:
- Personal Page: When you create a Facebook account, a personal page is created by default.
- Business Page: Needs to be created separately. You can invite other users and business applications (e.g., NXLink) to manage it. If you have admin rights for your company’s Facebook Page, you can also authorize and manage business applications using your Facebook account.
Major Countries Using Messenger
Messenger is widely used worldwide as a social media communication tool. Below are some of the key countries where Messenger is popular:
- United States – As a technology-leading country, Messenger is very popular in the U.S. and commonly used for daily communication.
- Brazil – A country with high social media usage; Messenger is widely used for both personal and business communication.
- India – A large market where Messenger is broadly adopted, especially on mobile devices.
- Indonesia – One of the largest Southeast Asian countries by population; Messenger is a major communication tool there.
- Philippines – Filipinos are enthusiastic about social media, and Messenger is very popular for personal and business use.
- Mexico – With high social media penetration, Messenger is one of the main communication apps in Mexico.
- Thailand – A country very open to social media apps; Messenger is also a major communication tool.
- Vietnam – As internet adoption grows, Messenger has also become widely used.
- Argentina – A country passionate about social media; Messenger is very popular there.
- United Arab Emirates (UAE) – In the Middle East, countries like the UAE actively use Messenger for communication and social interaction.