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How to Create Zalo Campaign

Module 1: Pre-Broadcast Settings

Step 1: Add/Import Customers

1. Import Customers

In the [Customers] module under [Customer List], you can import new customers.
There are two ways to import:

  • Click [Add Customer] to create a single entry

  • Click [Import] to batch import customers (download and prepare the template before importing)

Instructions:

  1. It is recommended to provide complete customer information when creating or importing, so that appropriate variables can be used later when creating customer groups.

Batch Import Notes:

  1. A single batch upload cannot exceed 5,000 records. If more, split into multiple uploads.

  2. At least one of the following fields must not be empty: First Name / Last Name / Phone Number / WhatsApp / Viber / Zalo / Email. Other fields can be left blank if not available.

  3. Tags should be separated by commas (Chinese/English). If a tag does not exist in the system, it will be created automatically and associated.

  4. It is recommended to first create the required tags and custom fields, prepare them in the import file, and then import.

2. Create Tags

This step is optional. Customer tags can be used later as conditions for Customer Groups. If you don’t plan to use tags as grouping conditions, you can skip this step.

In the [Customer Management] module under [Customer Tags], you can create tag categories and tags. This helps with richer customer classification and more flexible group creation for targeted operations.

Instructions:

  1. It is recommended to first create Tag Categories, and then add Customer Tags under them for better organization.

  2. To batch add tags: In [Customer List], select customers, click [Batch Tagging], enter the tag content, choose how to add, and confirm.

3. Create Custom Fields

This step is optional. Custom Fields can also be used later as conditions for Customer Groups.

In the [Management] module under [Custom Settings], click [Custom Fields] to create new ones. Six field types are supported: Text, Number, Single Choice, Multiple Choice, Date, Time. Custom fields will appear in Customer Information.

Instructions:
Click [Add Custom Information Field], enter the Field Name, choose whether it is displayed by default and whether it is required, select the Field Type, and click Save.


Step 2: Create Customer Groups

In [Customers] → [Customer Groups], click [Create New Group] and select the corresponding Variable, Condition, and Value to build the group.

Instructions:

  1. Variables can be system fields, customer tags, or custom fields.

  2. Conditions can be AND or OR, and can be set according to actual business needs.


Module 2: Create Zalo Campaign

In [Campaigns] → [Zalo], click [Create Zalo Campaign] to edit and send.

Step 1: Edit Content

Enter the campaign name, select the Zalo application and template, and choose customer variables.

  • Sender: Zalo number must be configured in advance.

Step 2: Recipients

Choose the customer group(s) to broadcast to. Groups need to be created in advance using tags, fields, etc.

Instructions:

  1. [Expected Recipients → Total: XX] = Customers in the selected group who have Zalo field filled in.

  2. [Valid XX People] = Customers with valid Zalo numbers for which country service pricing is available.

Step 3: Cost Estimation

The system will provide an estimated cost. Actual billing is based on successful deliveries.

Step 4: Review & Send

The system supports both scheduled sending and immediate sending.


Module 3: Post-Broadcast Operations

View Statistics

In [Campaigns] → [Zalo], you can view details of each campaign, such as: Sent, Delivered, Failed, Read.

In the [Reports] module under [Mass Camapign Analysis], you can filter by time to view overall data for a specific period, including: total campaigns, number of messages sent, delivered, failed, read.
All data is permanently stored.

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Last modified: 2025-09-12