1.What is Viber
Viber is a calling and messaging app used by over 1.9 billion users in more than 190 countries .
Viber is a messaging app that allows you to send messages to other people without adding friends or following them. As long as you know the other person's Viber number, you can send messages to them. For companies going overseas, if they want to trigger users quickly and efficiently, Viber is undoubtedly a very good choice, especially in countries and regions where Viber has a high coverage rate.
Core countries: Russia, Belarus, Philippines, Myanmar, Vietnam
2. Differences between Viber and Viber Business API
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Differences between the two versions |
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Features / Tools |
Viber |
Viber Business API |
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Name suggestion |
Viber Personal Number |
Viber Business Account |
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Target group |
personal |
Medium and large enterprise customers with integrated development capabilities |
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Product Positioning |
Personal information communication tool |
Business Messaging Solutions |
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Standalone APP |
There is an independent APP |
No independent APP , only API interface is provided |
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Brand visibility |
× |
Business Inbox |
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Sending Limits |
No restrictions |
No restrictions, but official rules apply |
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Voice and video calls |
√ |
Not supported yet |
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Group Management |
√ |
Not supported yet |
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Shared by multiple people |
Only one person is allowed to use ( 1 mobile phone + 1 web page + 1 tablet) |
No restrictions |
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Template Message |
× |
Belarus, Russia and Ukraine can apply for transaction message templates. They can be sent without filing, but the fee will be calculated as promotional . Other countries do not have template messages and can communicate freely. |
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Official certification |
× |
Blue Label Certification |
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Chatbots |
× |
√ |
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cost |
free |
Fees and minimum consumption |
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Risk of Account Blockage |
Lower |
Low |
3. Advantages of Viber Business Account
·Supports rich message formats, including pictures, videos, audio, GIFs , emoticons, CTA buttons, and texts up to 1,000 characters;
·You can put buttons in the message to give users clear directions;
·Real-time message status report, including delivered, viewed, expired, and auto-reply (for conversations, if the merchant does not reply for more than 24 hours, Viber will automatically reply with a new message - the brand has not received the message, and the merchant can customize the auto-reply content);
·No need to send phone number, send by application, company display name;
·Fully open, Viber has open API interfaces for sending and receiving messages , which is convenient for integration with internal systems;
·Of course, there are also "disadvantages", that is "charges". However, Viber Business Accounts are designed for medium and large enterprises. And the charging method is relatively simple. Promotional and Transcational message types are charged per message; conversation types are charged according to a 24- hour cycle.
In general, the advantages of Viber business accounts far outweigh the disadvantages, and are particularly suitable for companies to do brand marketing and use APIs to centrally handle conversations.